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Packaging Strategies - 15 - 16 September 2016



Thursday, 15.09.2016


Welcome address by Wolf-Dieter Baumann
Member of the Board of German Packaging Institute

Moderation Thomas Reiner
Managing Partner | Berndt+Partner GmbH and President of German Packaging Institute

Brand challenges


Impact of prevailing market conditions on packaging processes
Marco Bernasconi
| Senior Vice President Packaging | Nestlé AG


  • Asset intensity
  • Late customization
  • e-commerce
  • Industry 4.0
  • Predictive maintenance
  • Modularization


Requirements of Bayer as a global pharmaceutical Company on the Packaging Equipment Industry
» Christian Thoene | VP Knowledge Management | Bayer AG


Coffee break



Packaging Futures
Richard Cope
| Senior Consultant Trends | Mintel Group Ltd.


This presentation looks at the consumer trends that will drive packaging going forward, from the practical needs of singles, commuters and seniors, to environmental and ethical concerns to the emotional needs of consumers who crave customisation, convenience and sensory stimulation.


The european packaging regulation framework – What can be expected from Brussels?
Adrian Vannahme
| Manager Global Strategy | Reclay GmbH



Challenges and trends for the European packaging machinery industry


Packaging machinery – A forecasting model: The Cube
Luca Baraldi
| UCIMA Economic Research Dept.


Packaging machines: Critical success factors to conquer the world – yesterday, today, tomorow
Dr. Peter Golz
| Deputy Managing Director | VDMA – German Food Processing Machinery and Packaging Machinery Association


For decades packaging manufacturers from Germany and Italy have been controlling world export markets. In 2014 both countries exported packaging machines worth 10 billion Euro holding a lion's share of 56% of the world export markets - far ahead from other countries. Being successful for such a long period of time companies need to continuously re-invent themselves. But for sure: critical success factors of the past will still lay the ground for the future.


Refreshment break


Trends and success patterns in European packaging machinery
Heike Freund | Project Manager | McKinsey&Company, Inc.


The European packaging machinery industry is undergoing fundamental changes: ever more digitization is increasingly casting doubts on the long-term sustainability of traditional business models. Higher complexity of products/solutions in combination with ever shorter product cycles is imposing stronger pressure on returns. The circular economy and other regulatory efforts pose additional challenges. This presentation will reflect on trends and success patterns for European packaging machinery players and display concrete fields of action.


M & A as a key component of corporate strategy
Dr. Rolf Scheffels
| Member of the Board of Management | Deutsche Beteiligungs AG


  • Overview M&A market in Europe with focus packaging-industry
  • Case Study: Romaco Buy & Build


End of the first day

Friday 16.9.2016

Operational excellence


Welcome to the second day of the conference


Improve efficiency through intelligent integration of machines
» Vincenzo Pascariello
, Industrial Automation Manager at LAVAZZA


Virtual Reality – maximizing your project success with the right setup of hardware, software and process-integration (With LIVE demonstration)

Tankred Magg
| Manager imsys | Immersive Systems GmbH & Co. KG
Otto-Michael Lampert | Teamleader und Business Development Manager Virtual Reality | ESI Engineering System International
Dr. Ing. Raimund Menges | Geschäftsführer der Delta Management Beratung GmbH


“Virtual Reality” is not only a tremendous marketing instrument, but also a great tool to support engineering and production of a company. The presentation gives a detailed overview about state-of-the-art Virtual Reality Software, the therefor-needed hardware and the right steps for a successful implementation.


Coffee break


Smart Food Factory – Process Data Acquisition in a brownfield production plant
» Fabio Bulgarelli | Technical Manager | Rigoni di Asiago S.r.l.


Smart Engineering - how the Internet of Things (IoT) changes products and business models of companies
Prof. Dr. Felix Wortmann
| Scientific Director | Bosch IoT Lab St. Gallen


  • the next wave of innovation: the Internet of Things
  • How the Internet of Things changes business models
  • How the Internet of Things enables new revenue mechanisms




End of the conference

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Evening event


An evening with style and flair: our get-together at Baden Baden Casino